When Life Gets Heavy, We Supply Moms with Help

Essentials, relief, and real community support

How we help Mamas

We help moms with the everyday items like diapers, grocery cards, bills that can't wait. We're all about showing up for our mamas when things get hard.

Diaper Bank

Baby Formula

Grocery Gift Cards

Resource Lists

Emergency Bill Pay Assistance (Coming Soon)

Our Community Partners

Thank you to the businesses helping us supply moms with essentials and support.

Ways to Support

Your time, resources, and generosity help moms in our community get the essentials they need.

Show Up for Moms

Help out on distribution days, pack supplies, or assist at events. Your time and care directly support local moms in need.

RSVP

Give What You Can

Every contribution helps us provide diapers, formula, and grocery support. No matter the amount, your gift makes a real difference.

RSVP

Need a Little Extra Supply?

We know that the hardest step is being vulnerable enough to ask for help. We see you, and we’re here for you.

Whether you need essentials like diapers and formula. Click the button below to fill out a quick form and let us know how we can support you.

Apply for Assistance

frequently asked questions

Any mom or primary caregiver in need of essentials like diapers, formula, grocery help, or urgent bill assistance. We prioritize new families who have not previously received support from Mama etc.
We try to respond to all requests within 24–48 hours. Urgent needs (like formula) are prioritized when possible. If you don’t hear from us within 2 days, feel free to DM us or resend your request.
Yes. We understand that support needs are ongoing, and we’re here for you. You’re welcome to request multiple times, we just ask that you only request what you currently need so we can serve as many families as possible.
Our main focus is Birmingham, but we also support moms in Huntsville and Tuscaloosa. If you’re in or near those areas, go ahead and fill out the form and we’ll do our best to fulfill your request or connect you to local resources.
We’re always accepting donations of unopened formula, diapers, and baby care essentials. You can also donate funds, offer time, or help with drives. Fill out our volunteer form or message us on Instagram to get involved.